User Experience

Anki

Lindsey Gemmill — Tue, 03 Mar 2020 16:33:38 +0000

Anki

Lindsey Gemmill Tue, 03/03/2020 - 16:33

Anki is a fast-paced developer of consumer robotics based on decades of scientific research into making artificial intelligence accessible to everyone. Anki’s Overdrive product combines easy-setup tracks with robotic supercars to deliver a racing experience that feels like magic. Using mobile devices as controllers, Anki is able to enhance gameplay with web-based scorecards and car capability software upgrades.

Design Direction

Mobile and tablet-optimized designs that are scalable to desktop.

Marketing Direction

Sales optimization via Optimizely A/B testing and Magento promotions.

Key Features

Sales-Driven Promotions, Cross-Organization Management, Parallel Development, Process Optimization

Summary of Work

Hook 42 contributed to the management and development of the web site for the release of Anki’s new Cozmo interactive “personality” robot. Process optimization for parallel development was needed to deliver the web experience with integrated marketing promotions and Marketo sales tools.

Hook 42 collaborated with Web Delivery, Information Technology, Analytics, Sales, and Product teams to bring everything together on time for the fast-approaching holiday delivery. While working to deliver for the 2016 holiday, Hook 42 contributed to planning a complete technology revamp for holiday 2017.

A11y Tips: How to Make Your Logo Accessible

Lindsey Gemmill — Wed, 30 Oct 2019 15:14:00 +0000

A11y Tips: How to Make Your Logo Accessible Lindsey Gemmill Wed, 10/30/2019 - 15:14

User Experience Design

Hook 42 — Wed, 10 Apr 2019 21:34:39 +0000

User Experience Design Hook 42 Wed, 04/10/2019 - 21:34

The Hook 42 approach to design creates the most appropriate experience to connect your website with your most valuable asset, humans.

We start by listening to you about your clients, your customers, and their needs. We explore the depths of the internet to see what the competition is doing, and how we can do it better. Ultimately, we want you to be the brightest star in the digital universe, outweighing your biggest competitors.

Our team can craft an individualized experience tailored to your business goals. With a focus on exceptional user experience, and an importance on inclusivity on the web through accessibility, or team makes sure your digital experiences are more than just content on a page.

Hook 42 User Experience Design

Built with users in mind.

There are many steps to the design process, of which we place equal importance, weighing user experience with your marketing goals. Aligning your purpose with your user is our top priority. Our team provides a wide variety of offerings, including but not limited to:

User Research
Competitive Landscape Analysis
Moodboarding
Wireframing
In-Medium Website Design
- Responsive Design
- Accessible Design
Digital Branding
- Digital Style Guide

Developer Collaboration

Integral to the UX Design process at Hook 42 is collaboration. We consistently lean on the expertise of other areas of website builds to help shape the user journey in the most responsible and inviting way possible. Our team is a constant back-and-forth iteration, helping shape unique experiences grounded by function and sparked with creativity. No design goes to development before being spot-checked, with no exceptions!

Do You Need UX Design?

If you're looking for more than just a website build, but a carefully crafted extension of your brand, Hook 42 is the right choice for you. Our team uses precise research-driven insights, based on your specific goals, to create an experience that aligns with your customer. Reach out today to get your project started.

Content Strategy and Architecture

Hook 42 — Wed, 10 Apr 2019 21:18:20 +0000

Content Strategy and Architecture Hook 42 Wed, 04/10/2019 - 21:18

We know your content is complex, but managing it shouldn't have to be! Regardless of your project's size, we put your pages, posts, and data under a microscope to better understand what makes your content tick. Then, we develop a unique information architecture so creating, editing, and distributing your content is a breeze.

Well-organized content makes the web a better place for everyone. Whether your visitors are on a desktop in the Bay Area, a smartphone in rural Arkansas, or using a screen reader at their favorite coffee shop in London, your users should feel right at home.

Our digital content strategies empower your content editors to easily build accessible, performant, and polished content, no matter where it is being served. With our solid architectural frameworks, your organization's content can thrive across all your content channels.

The Hook 42 team can help you with:

Website content auditing
SEO enhanced content creation
Information architecture development
Content-focused user research
Taxonomy and content audits and modeling

Does Your Website Need Content Strategy?

Our team is ready to jump in headfirst! Get in touch with Hook 42 today to start the journey of more organized and structured content. We've already got the microscope out.

Omnichannel Content Strategy

SEO

User Experience

UCSF PleasePrEPMe

Hook 42 — Wed, 10 Apr 2019 20:38:14 +0000

UCSF PleasePrEPMe

Hook 42 Wed, 04/10/2019 - 20:38

UCSF's PleasePrEPMe.org site is a searchable, location-responsive PrEP provider directory for California. Pre-exposure prophylaxis (PrEP) is an effective HIV prevention strategy available by prescription. The PleasePrEPMe team chose Hook 42 to migrate their website from Angular to Drupal 8 with a React front-end for their interactive map.

Design Direction

Maintain Existing Design, Responsive Layout, Interactive, User-Friendly, Accessibility

Technical Considerations

Custom Data Structure Migration, Enable New Content Structures, Form Redesign, Time-Challenged, Budget Constrained, Improve SEO, Improve Device Support

Key Features

Custom Angular DB to Drupal 8 migration, Decoupled React.js Front-End Google Maps Integration, Custom Automated Provider Feed Import, Large Amount of Mapping Data, Content Editor Tools, Content Workflow, 3rd Party Chat Integration (SnapEngage)

Summary of Work

PleasePrEPMe is a website to promote the education of and provider access to the HIV pre-exposure prophylaxis (PrEP). The website provides national and state-based PrEP resources for the public, press, and other medical providers. PrEP selected Hook 42 for a new site rebuild and migration for their custom Angular site to an SEO, content editor friendly Drupal 8 migration project.

We audited their custom Angular / MySQL site implementation and estimated the effort to migrate it to Drupal 8. We provided a scalable content strategy, Drupal 8 architecture and implementation, custom feed creation, a progressively decoupled React / Drupal / Google Maps integration, and backend and frontend development. Hook 42 performed manual content migration, developed automated content migrations, and ran device and browser testing of the systems. The team ran SEO and accessibility health checks, Drupal 8 migration scripts, and ran the launch support process for site cutover.

We continued to work with the PrEP team by providing training to their internal staff, ongoing Drupal 8 development maintenance and support, and feature enhancements.

Don’t Panic! The New Hook 42

Lindsey Gemmill — Mon, 01 Apr 2019 14:06:24 +0000

Don’t Panic! The New Hook 42 Lindsey Gemmill Mon, 04/01/2019 - 14:06

BADCamp 2018 Trainings

AmyJune Hineline — Fri, 17 Aug 2018 16:55:03 +0000

BADCamp 2018 Trainings AmyJune Hineline Fri, 08/17/2018 - 16:55

June Accessibility (A11Y) Talks - What's New with WCAG 2.1

AmyJune Hineline — Fri, 13 Jul 2018 13:21:57 +0000

June Accessibility (A11Y) Talks - What's New with WCAG 2.1 AmyJune Hineline Fri, 07/13/2018 - 13:21

Flip Flops and Drupal: Increasing Accessibility and Building Community

AmyJune Hineline — Sun, 04 Feb 2018 19:36:12 +0000

Flip Flops and Drupal: Increasing Accessibility and Building Community AmyJune Hineline Sun, 02/04/2018 - 19:36

Hook 42 at BADCamp 2017 - Sessions, Trainings, and Summits!

AmyJune Hineline — Wed, 04 Oct 2017 19:22:05 +0000

Hook 42 at BADCamp 2017 - Sessions, Trainings, and Summits! AmyJune Hineline Wed, 10/04/2017 - 19:22