Tagged A/B Testing

Anki

Responsive view of multiple Anki websites on iphone, laptop and desktop devices

Anki is a fast-paced developer of consumer robotics based on decades of scientific research into making artificial intelligence accessible to everyone. Anki’s Overdrive product combines easy-setup tracks with robotic supercars to deliver a racing experience that feels like magic. Using mobile devices as controllers, Anki is able to enhance gameplay with web-based scorecards and car capability software upgrades.


Design Direction

Mobile and tablet-optimized designs that are scalable to desktop.

Marketing Direction

Sales optimization via Optimizely A/B testing and Magento promotions.

Key Features

Sales-Driven Promotions, Cross-Organization Management, Parallel Development, Process Optimization

Summary of Work

Hook 42 contributed to the management and development of the web site for the release of Anki’s new Cozmo interactive “personality” robot. Process optimization for parallel development was needed to deliver the web experience with integrated marketing promotions and Marketo sales tools.

Hook 42 collaborated with Web Delivery, Information Technology, Analytics, Sales, and Product teams to bring everything together on time for the fast-approaching holiday delivery. While working to deliver for the 2016 holiday, Hook 42 contributed to planning a complete technology revamp for holiday 2017.

Hook 42 at BADCamp 2017 - Sessions, Trainings, and Summits!

BADCamp is back and Hook 42 is embracing all the magical goodness! This year we are not only a proud sponsor of the largest free Drupal Camp, but we also have the awesome opportunity to share our expertise across several platforms. Join us at our Supercharged SEO & Accessibility training, the DevOps Summit, and four sessions.

Hook42 Team
Drawing of people holding up a Drupal log, reads "It takes a village"

Hook 42 DrupalCon Vienna Sessions

Along with our CTO, Kristen Pol, we have a new Accessibility Lead and Senior Front-end Developer, Carie Fisher, who will be in Vienna. We are excited to have her onboard! Carie is one of the community leaders who received a well-deserved scholarship to attend DrupalCon Vienna.

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