Tagged Hubspot Integration
HubSpot provides a powerful combination of customer relationship management (CRM) features and insights that can help organize and maintain business processes tied to customers. Drupal is a key digital platform for businesses, especially for inbound customer engagement, marketing initiatives, and 3rd party integrations. The two systems are highly complementary and deserve consideration for logically separating the responsibilities of digital engagement and customer relationship management. Additionally, both HubSpot and Drupal are very flexible and customizable. As an example, both systems support extensible data structures through custom fields in HubSpot and through the entity system in Drupal that allow for implementation-specific data to be stored and maintained.
One of the major objectives of Drupal 8 is the desire to “get off the island.” Drupal opened its doors to using and contributing to a broader ecosystem of projects instead of replicating functionality in Drupal. We now see tools like Twig and various Symfony components in Core. Contributed modules are also able to integrate projects and Software Development Kits (SDKs). For example, Password Strength, Digital Ocean, and Hubspot API integrate through Drupal’s native use of Composer. This philosophy helps those of us that more closely identify as “Drupal Adjacent.”