Tagged Hubspot Integration

Speaker Notes: Attending DrupalCon as a Presenter

DrupalCon 2019 was a bit different for me. I have attended previous DrupalCons, usually sitting in the back of the room just taking in all that I could from experts around the world. This year, however, I had the opportunity to be a speaker. Not only was I afforded the opportunity to speak, but I had two separate sessions accepted.
Ryan Bateman presenting at DrupalCon

Go Overseas

gooverseas responsive view of homepage on desktop laptop tablet and mobile device

Go Overseas provides a service to connect people with meaningful travel programs, such as volunteer, study, or teaching engagements. Hook 42 was selected for their Drupal 6 to Drupal 8 migration project, requiring both backend and frontend development. We also ran SEO health checks and continue to work with Go Overseas on performance monitoring and ongoing improvements to their site and architecture.

Considerations for Drupal and HubSpot Integration

HubSpot provides a powerful combination of customer relationship management (CRM) features and insights that can help organize and maintain business processes tied to customers. Drupal is a key digital platform for businesses, especially for inbound customer engagement, marketing initiatives, and 3rd party integrations. The two systems are highly complementary and deserve consideration for logically separating the responsibilities of digital engagement and customer relationship management. Additionally, both HubSpot and Drupal are very flexible and customizable. As an example, both systems support extensible data structures through custom fields in HubSpot and through the entity system in Drupal that allow for implementation-specific data to be stored and maintained.

Hook42 Team
Hubspot logo

Being Drupal Adjacent

One of the major objectives of Drupal 8 is the desire to “get off the island.” Drupal opened its doors to using and contributing to a broader ecosystem of projects instead of replicating functionality in Drupal. We now see tools like Twig and various Symfony components in Core. Contributed modules are also able to integrate projects and Software Development Kits (SDKs). For example, Password Strength, Digital Ocean, and Hubspot API integrate through Drupal’s native use of Composer. This philosophy helps those of us that more closely identify as “Drupal Adjacent.”

Hook42 Team
Drawing of people holding up a Drupal log, reads "It takes a village"