Tagged User Testing

User Experience Design

The Hook 42 approach to design creates the most appropriate experience to connect your website with your most valuable asset, humans.

We start by listening to you about your clients, your customers, and their needs. We explore the depths of the internet to see what the competition is doing, and how we can do it better. Ultimately, we want you to be the brightest star in the digital universe, outweighing your biggest competitors. 

Our team can craft an individualized experience tailored to your business goals. With a focus on exceptional user experience, and an importance on inclusivity on the web through accessibility, or team makes sure your digital experiences are more than just content on a page.

Hook 42 User Experience Design

Built with users in mind.

There are many steps to the design process, of which we place equal importance, weighing user experience with your marketing goals. Aligning your purpose with your user is our top priority. Our team provides a wide variety of offerings, including but not limited to:

  • User Research
  • Competitive Landscape Analysis
  • Moodboarding
  • Wireframing
  • In-Medium Website Design
    • Responsive Design
    • Accessible Design
  • Digital Branding
    • Digital Style Guide

Developer Collaboration

Integral to the UX Design process at Hook 42 is collaboration. We consistently lean on the expertise of other areas of website builds to help shape the user journey in the most responsible and inviting way possible. Our team is a constant back-and-forth iteration, helping shape unique experiences grounded by function and sparked with creativity. No design goes to development before being spot-checked, with no exceptions!

Do You Need UX Design?

If you're looking for more than just a website build, but a carefully crafted extension of your brand, Hook 42 is the right choice for you. Our team uses precise research-driven insights, based on your specific goals, to create an experience that aligns with your customer. Reach out today to get your project started.

September Accessibility (A11Y) Talks - Love thy Keyboard

Keyboard accessibility is vital, as many assistive devices emulate the keyboard. Using semantic HTML one can achieve an accessible User Interface (UI) with less code than non-semantic markup.

By managing and guiding focus with semantic HTML, developing an accessible UI is rather easy. Semantic HTML plays an important role in not only accessibility but SEO (Search Engine Optimization) as well. Although we are aware of it, it's often overlooked.

In September’s accessibility talk, Sarbbottam Bandyopadhyay shared the trade-offs of using semantic vs non-semantic markup with an everyday example. He also shared how to manage and guide focus. It was a brief presentation emphasizing the various aspects of keyboard accessibility. He concluded with a brief introduction to WAI-ARIA.

Sarbbottam is a frontend engineer, with more than 14 years experience. He currently works at LinkedIn. He is part of LinkedIn's core accessibility team, focusing primarily on web accessibility. He’s been involved with web accessibility since his Yahoo days.

Hook42 Team
Drupal Accessbility and Drupal 8 logos

August Accessibility (A11Y) Talks - A11Y Meetups, Camps, and Beyond

Dennis Deacon has been involved in digital accessibility for the past four years, most recently as an Accessibility Engineer with The Paciello Group. He’s led the Chicago Digital Accessibility & Inclusive Design Meetup since December 2014. He is organizing Chicago's first Accessibility Camp later this year. And, he leads the curation of the 24 Accessibility article series.

Dennis Deacon spoke about starting the Chicago Digital Accessibility and Inclusive Design Meetup. He spoke about digital accessibility but focused on delivering the most accessible events possible.

Hook42 Team
Drupal Accessbility and Drupal 8 logos

June Accessibility (A11Y) Talks - What's New with WCAG 2.1

The June A11y Talk welcomed back Drupal Core Accessibility Maintainer, Andrew Macpherson. The “What's New with WCAG 2.1” talk discussed the new guidelines that were released in early June.

Web Content Accessibility Guidelines (WCAG 2.1) extends WCAG 2.0 and is intended as an interim until WCAG 3.0 is released. The new guidelines were needed due to advancements in technology and to fix some gaps and shortcomings in the earlier guidelines. Some of the new guidelines cover touch/mobile devices, speech control, and cognitive disability support.

Hook42 Team
Drupal Accessbility and Drupal 8 logos

March Accessibility (A11Y) Talks

In March, A11y Talks welcomed Melanie Sumner, an application architect from JP Morgan Chase. She is an accessibility advocate and is an EmberJS core team member and meetup organizer in Chicago. The tagline for Ember is "the framework for building ambitious applications". Melanie spoke of ways to inject accessibility into not only the Ember project, but into other single-page applications so some users are not left behind.

Hook42 Team
Drupal 8 Accessibility Logo

November Accessibility (A11Y) Talks

This month we did something a little bit different with the meet-up format. Instead of one person presenting a slide deck, we had a panel discussion on all things accessibility with four accessibility experts - Eric Bailey, Helena McCabe, Scott O'Hara, and Scott Vinkle!

There were some questions lined up to keep the conversation going, but we ended up having some amazing on-the-fly questions from the audience, so it was a bit more spontaneous and a lot of fun!

Hook42 Team
Drupal 8 Accessibility Logo

Wraith tutorial for designers and others new to front-end ops

With new responsive websites, it's more important than ever to look at your site at different widths. But this can be time consuming and repetitive. Also, you may want to see how your dev site compares to your live site - for example "Did this small change I made to the css on one page change much on other pages?" Again, time consuming to do by hand. Luckily for us, here comes Wraith to the rescue! 

Hook42 Team
Wraith tutorial displayed in browser