Tagged User Experience

A11y Tips: How to Make Your Logo Accessible

Lately, we’ve been working on updating a variety of sites and focusing on accessible content, design, and media. When going through some of our tasks, we uncovered a tricky accessibility compliance item: logos. Now they’re not tricky in the sense that we don’t know what to do with them, but they’re tricky because there is more than one method to solving their accessibility.

a11y aesthetics focused on logo on homepage

User Experience Design

The Hook 42 approach to design creates the most appropriate experience to connect your website with your most valuable asset, humans.

We start by listening to you about your clients, your customers, and their needs. We explore the depths of the internet to see what the competition is doing, and how we can do it better. Ultimately, we want you to be the brightest star in the digital universe, outweighing your biggest competitors. 

Our team can craft an individualized experience tailored to your business goals. With a focus on exceptional user experience, and an importance on inclusivity on the web through accessibility, or team makes sure your digital experiences are more than just content on a page.

Hook 42 User Experience Design

Built with users in mind.

There are many steps to the design process, of which we place equal importance, weighing user experience with your marketing goals. Aligning your purpose with your user is our top priority. Our team provides a wide variety of offerings, including but not limited to:

  • User Research
  • Competitive Landscape Analysis
  • Moodboarding
  • Wireframing
  • In-Medium Website Design
    • Responsive Design
    • Accessible Design
  • Digital Branding
    • Digital Style Guide

Developer Collaboration

Integral to the UX Design process at Hook 42 is collaboration. We consistently lean on the expertise of other areas of website builds to help shape the user journey in the most responsible and inviting way possible. Our team is a constant back-and-forth iteration, helping shape unique experiences grounded by function and sparked with creativity. No design goes to development before being spot-checked, with no exceptions!

Do You Need UX Design?

If you're looking for more than just a website build, but a carefully crafted extension of your brand, Hook 42 is the right choice for you. Our team uses precise research-driven insights, based on your specific goals, to create an experience that aligns with your customer. Reach out today to get your project started.

Content Strategy and Architecture

We know your content is complex, but managing it shouldn't have to be! Regardless of your project's size, we put your pages, posts, and data under a microscope to better understand what makes your content tick. Then, we develop a unique information architecture so creating, editing, and distributing your content is a breeze.

Well-organized content makes the web a better place for everyone. Whether your visitors are on a desktop in the Bay Area, a smartphone in rural Arkansas, or using a screen reader at their favorite coffee shop in London, your users should feel right at home.

Our digital content strategies empower your content editors to easily build accessible, performant, and polished content, no matter where it is being served. With our solid architectural frameworks, your organization's content can thrive across all your content channels.

The Hook 42 team can help you with:

  • Website content auditing 
  • SEO enhanced content creation
  • Information architecture development
  • Content-focused user research
  • Taxonomy and content audits and modeling

Does Your Website Need Content Strategy?

Our team is ready to jump in headfirst! Get in touch with Hook 42 today to start the journey of more organized and structured content. We've already got the microscope out.

UCSF PleasePrEPMe

homepage of please prep me displayed on laptop tablet and mobile device

UCSF's PleasePrEPMe.org site is a searchable, location-responsive PrEP provider directory for California. Pre-exposure prophylaxis (PrEP) is an effective HIV prevention strategy available by prescription. The PleasePrEPMe team chose Hook 42 to migrate their website from Angular to Drupal 8 with a React front-end for their interactive map.

Don’t Panic! The New Hook 42

As Hook 42 makes its way through the galaxy, we’re experiencing an incredible amount of growth, both individually for our team members and as a company as a whole. While we grow, it is important that our brand evolves with us.

Hook 42 Logo on Laptop Image

BADCamp 2018 Trainings

We’re excited to be offering two training sessions at BADCamp this year! Both of them focus on widening the reach of the internet and Drupal. Accessibility and contribution are close to our hearts at Hook 42 as they both are great tools for making the web a more diverse and inclusive place. The best thing about both subjects? You don’t have to know everything to dive in and get started - starting where you are is a great way to move things forward.

Hook42 Team
BADCamp 2018 and Hook 42 logos

June Accessibility (A11Y) Talks - What's New with WCAG 2.1

The June A11y Talk welcomed back Drupal Core Accessibility Maintainer, Andrew Macpherson. The “What's New with WCAG 2.1” talk discussed the new guidelines that were released in early June.

Web Content Accessibility Guidelines (WCAG 2.1) extends WCAG 2.0 and is intended as an interim until WCAG 3.0 is released. The new guidelines were needed due to advancements in technology and to fix some gaps and shortcomings in the earlier guidelines. Some of the new guidelines cover touch/mobile devices, speech control, and cognitive disability support.

Hook42 Team
Drupal Accessbility and Drupal 8 logos

Hook 42 at BADCamp 2017 - Sessions, Trainings, and Summits!

BADCamp is back and Hook 42 is embracing all the magical goodness! This year we are not only a proud sponsor of the largest free Drupal Camp, but we also have the awesome opportunity to share our expertise across several platforms. Join us at our Supercharged SEO & Accessibility training, the DevOps Summit, and four sessions.

Hook42 Team
Drawing of people holding up a Drupal log, reads "It takes a village"