Tagged Accessibility

Search Engine Optimization (SEO)

Making your site easily visible to search engines is an incredibly important step of your website's design and development. Search engines are the masters, so to make sure your site serves you well you'll want to play by their rules.

Search Engine Optimization (SEO) is tricky because it involves many factors that may evolve over time, but continuously optimizing your website to comply to these standards will increase your visibility online. Creating a way for users to find you through a search platform is integral to your website traffic. Enhancing your SEO will help you provide them a path to your website.

Hook 42 can help you achieve your goals by auditing your existing site for SEO and providing feedback. Our team can also configure your Drupal or WordPress site to follow SEO best practices.

Full Search Engine Optimization Coverage

The Hook 42 team focuses on both on-page and on-site SEO. We cover common concerns like:

  • Do you have the right modules installed?
  • Are your modules configured correctly?
  • Do you have good URLs and meta tags?
  • Are the search engines finding and indexing your content?
  • Do you have duplicate content?
  • Is your internal linking strategy sound?
  • Do you have broken links?
  • Do you have missing content or broken redirects?

Do You Want to Improve Your SEO?

Our team is all hands on deck waiting for the call. Our SEO tuning can happen on existing sites or part of a larger migration or development effort. Don't worry, we only implement "White Hat" SEO techniques.

Content Strategy and Architecture

We know your content is complex, but managing it shouldn't have to be! Regardless of your project's size, we put your pages, posts, and data under a microscope to better understand what makes your content tick. Then, we develop a unique information architecture so creating, editing, and distributing your content is a breeze.

Well-organized content makes the web a better place for everyone. Whether your visitors are on a desktop in the Bay Area, a smartphone in rural Arkansas, or using a screen reader at their favorite coffee shop in London, your users should feel right at home.

Our digital content strategies empower your content editors to easily build accessible, performant, and polished content, no matter where it is being served. With our solid architectural frameworks, your organization's content can thrive across all your content channels.

The Hook 42 team can help you with:

  • Website content auditing 
  • SEO enhanced content creation
  • Information architecture development
  • Content-focused user research
  • Taxonomy and content audits and modeling

Does Your Website Need Content Strategy?

Our team is ready to jump in headfirst! Get in touch with Hook 42 today to start the journey of more organized and structured content. We've already got the microscope out.

We’re Following the Yellow Brick Road...to Emerald City

Look out for Hook 42 at DrupalCon 2019 in Seattle!

It’s that time again, another DrupalCon is fast approaching and our team couldn’t be more excited for this year’s Seattle event. We’ve got a lot in store for you this year, from presentations, BOFs, sponsorships, partnership collaborations, and using our listening ears. You’ll find our team distributed all about.

We’re bringing a stacked line-up of knowledge and experiences to drop on 'ya this year. Not only that, we’re looking forward to hearing all the ups and downs you’ve had this past year, and how we’re all growing together within the Drupal community. 

Let’s get to sharing!

DrupalCon 2019 logo

September Accessibility (A11Y) Talks - Love thy Keyboard

Keyboard accessibility is vital, as many assistive devices emulate the keyboard. Using semantic HTML one can achieve an accessible User Interface (UI) with less code than non-semantic markup.

By managing and guiding focus with semantic HTML, developing an accessible UI is rather easy. Semantic HTML plays an important role in not only accessibility but SEO (Search Engine Optimization) as well. Although we are aware of it, it's often overlooked.

In September’s accessibility talk, Sarbbottam Bandyopadhyay shared the trade-offs of using semantic vs non-semantic markup with an everyday example. He also shared how to manage and guide focus. It was a brief presentation emphasizing the various aspects of keyboard accessibility. He concluded with a brief introduction to WAI-ARIA.

Sarbbottam is a frontend engineer, with more than 14 years experience. He currently works at LinkedIn. He is part of LinkedIn's core accessibility team, focusing primarily on web accessibility. He’s been involved with web accessibility since his Yahoo days.

Hook42 Team
Drupal Accessbility and Drupal 8 logos

Hook 42 is off to the BADCamp Circus!

The BADCamp Circus is coming to town for 4 whole days! From cities near and far, Drupalists are converging in Berkeley very soon for this year’s circus-themed BADCamp!

Join Hook 42 under the bigtop for 3 unique sessions. We’ll be sharing our thoughts on redesigning the Stanford Cantor Arts Center website, accessibility tooling, and creating custom Drupal 8 modules. Of course, the whole team will be there too, collaborating with new and old friends alike.

Join us as we flex our Drupal muscles, perform daring acts of development, and add to the general merriment of the Drupal community. BADCamp 2018 is sure to not disappoint!

Hook42 Team
Hook 42 and BAD Camp logos

August Accessibility (A11Y) Talks - A11Y Meetups, Camps, and Beyond

Dennis Deacon has been involved in digital accessibility for the past four years, most recently as an Accessibility Engineer with The Paciello Group. He’s led the Chicago Digital Accessibility & Inclusive Design Meetup since December 2014. He is organizing Chicago's first Accessibility Camp later this year. And, he leads the curation of the 24 Accessibility article series.

Dennis Deacon spoke about starting the Chicago Digital Accessibility and Inclusive Design Meetup. He spoke about digital accessibility but focused on delivering the most accessible events possible.

Hook42 Team
Drupal Accessbility and Drupal 8 logos

BADCamp 2018 Trainings

We’re excited to be offering two training sessions at BADCamp this year! Both of them focus on widening the reach of the internet and Drupal. Accessibility and contribution are close to our hearts at Hook 42 as they both are great tools for making the web a more diverse and inclusive place. The best thing about both subjects? You don’t have to know everything to dive in and get started - starting where you are is a great way to move things forward.

Hook42 Team
BADCamp 2018 and Hook 42 logos

June Accessibility (A11Y) Talks - What's New with WCAG 2.1

The June A11y Talk welcomed back Drupal Core Accessibility Maintainer, Andrew Macpherson. The “What's New with WCAG 2.1” talk discussed the new guidelines that were released in early June.

Web Content Accessibility Guidelines (WCAG 2.1) extends WCAG 2.0 and is intended as an interim until WCAG 3.0 is released. The new guidelines were needed due to advancements in technology and to fix some gaps and shortcomings in the earlier guidelines. Some of the new guidelines cover touch/mobile devices, speech control, and cognitive disability support.

Hook42 Team
Drupal Accessbility and Drupal 8 logos

March Accessibility (A11Y) Talks

In March, A11y Talks welcomed Melanie Sumner, an application architect from JP Morgan Chase. She is an accessibility advocate and is an EmberJS core team member and meetup organizer in Chicago. The tagline for Ember is "the framework for building ambitious applications". Melanie spoke of ways to inject accessibility into not only the Ember project, but into other single-page applications so some users are not left behind.

Hook42 Team
Drupal 8 Accessibility Logo