Tagged Search Engine Optimization

Zicasso

zicasso home page shown on desktop mobile and tablet devices

We redesigned the Zicasso.com site from scratch to make it more visually appealing and easier for travelers, travel agents, and administrators to use. Zicasso.com received considerable positive press and user comments after the new site launch. Information about the redesign project is available in the Drupal.org case study.

Newsworthy Design

We collaborate with Zicasso to design and develop beautiful and newsworthy user experiences. Zicasso has been featured in The New York Times, Fortune, Travel+Leisure, and many other leading media publications.

Responsive Theming

We craft responsive web pages for Zicasso users to enjoy on their smartphones and tablets.

Content Strategy

We architect Drupal content structures that allow the Zicasso team to reuse pieces of content in smart ways.

Enterprise Drupal Development

We work closely with the Zicasso business team to engineer Enterprise-level tools for streamlined administration and messaging workflows. We continually strive for supporting high performance and reliability, upholding Drupal best practices, and increasing quality assurance.

Digital Asset Management

We enable the Zicasso content team to efficiently leverage thousands of stunning travel photographs by providing customized media tools. We support gigabytes of file attachments for a streamlined messaging workflow.

SEO

We work together with Zicasso's savvy marketing team to optimize the site's web pages for top organic search rankings and provide customized analytics tools for evaluating conversions.

Drupal Migration

We migrated Zicasso's "million node" Drupal 5 website to Drupal 7 as part of a complete site redesign and rearchitecture. Learn about the great migration in the Pantheon + Hook 42 case study.

Search Engine Optimization (SEO)

Making your site easily visible to search engines is an incredibly important step of your website's design and development. Search engines are the masters, so to make sure your site serves you well you'll want to play by their rules.

Search Engine Optimization (SEO) is tricky because it involves many factors that may evolve over time, but continuously optimizing your website to comply to these standards will increase your visibility online. Creating a way for users to find you through a search platform is integral to your website traffic. Enhancing your SEO will help you provide them a path to your website.

Hook 42 can help you achieve your goals by auditing your existing site for SEO and providing feedback. Our team can also configure your Drupal or WordPress site to follow SEO best practices.

Full Search Engine Optimization Coverage

The Hook 42 team focuses on both on-page and on-site SEO. We cover common concerns like:

  • Do you have the right modules installed?
  • Are your modules configured correctly?
  • Do you have good URLs and meta tags?
  • Are the search engines finding and indexing your content?
  • Do you have duplicate content?
  • Is your internal linking strategy sound?
  • Do you have broken links?
  • Do you have missing content or broken redirects?

Do You Want to Improve Your SEO?

Our team is all hands on deck waiting for the call. Our SEO tuning can happen on existing sites or part of a larger migration or development effort. Don't worry, we only implement "White Hat" SEO techniques.

National Nurses United

NNU homepage shown on laptop tablet and mobile device

National Nurses United (NNU) is the largest organization of registered nurses in the United States and includes the California Nurses Association/National Nurses Organizing Committee, United American Nurses, and the Massachusetts Nurses Association. NNU chose Hook 42 to redesign and migrate its site from ExpressionEngine to Drupal 8. We continue to work with the NNU team for training and ongoing support.

Hook 42 at BADCamp 2017 - Sessions, Trainings, and Summits!

BADCamp is back and Hook 42 is embracing all the magical goodness! This year we are not only a proud sponsor of the largest free Drupal Camp, but we also have the awesome opportunity to share our expertise across several platforms. Join us at our Supercharged SEO & Accessibility training, the DevOps Summit, and four sessions.

Hook42 Team
Drawing of people holding up a Drupal log, reads "It takes a village"

Montreal or Bust! Hook 42 is going to Drupal North!

The fabulous duo of K2 (Kristin Bradham) and Lindsay Gaudinier are off on another trip to get their Drupal. Kicking things off, K2 will present her Conversational Drupal session that was a hit at BADCamp and Stanford Drupal Camp. Grab a coffee and bagel, and enjoy the eye-opener session on Friday morning. Later on Friday, Lindsay and K2 will lead a session on Drupal and SEO.

Hook42 Team
drupal north logo